On June 11, 2026, the city of Zurich will host an important international event dedicated to the major transformations brought about by artificial intelligence in contemporary society. The conference, titled “AI, Art & Media and the New AI Economy,” will bring together scholars, artists, media professionals, and innovators to discuss the new economic, cultural, and creative frontiers of AI.

The event will take place at 6:00 PM at the Liceo Artistico Italo Svizzero in Zurich and will be held entirely in English. The initiative is organized by the Italian Cultural Institute of Zurich (Istituto Italiano di Cultura di Zurigo) in collaboration with the Italian Ministry of Foreign Affairs, Brixen Kultur, and Swiss Federalism – Digital Magazine.

Among the international speakers is Andrea Schenone, author of AI Wealth Machine, who will present some of the key ideas of the book and offer a reflection on how artificial intelligence is transforming:

• entrepreneurship and innovation
• media and creativity
• digital business models
• automation and productivity
• the future of work and value creation

According to the vision presented at the conference, AI is no longer merely a technological tool, but a true economic infrastructure destined to reshape entire productive, cultural, and social sectors, with an impact comparable to that of electricity or the internet.

AI Wealth Machine – strategies for the work and income of the future

One of the most fascinating aspects of the ongoing transformation concerns the relationship between artificial intelligence and human creativity. Contemporary art, journalism, communication, and cultural production are undergoing a profound evolution, opening up both questions and new opportunities for artists, professionals, and businesses.

The panel will feature the participation of leading figures from the academic, artistic, and media worlds:

• Prof. Massimiano Bucchi – Professor of Science, Technology and Society, Accademia dei Lincei
• Dr. Philip Di Salvo – Senior Researcher and Lecturer, University of St. Gallen
• Stefano Cagol – Contemporary artist and curator, participant in the 61st Venice Biennale
• Bruno Indelicato – Journalist, TX Group and Radio LORA, panel moderator

During the evening, the artistic performance “Signals to the Future” by contemporary artist Stefano Cagol will also be presented. He is currently participating in the 61st Venice Biennale.

Admission to the event is free, but places are limited. Registration is required via email at:

iiczurigo.culturale@esteri.it

The event aims to provide an open space for discussion on the opportunities, risks, and future implications of the new artificial intelligence economy, at a historical moment in which technology, creativity, and society are converging more rapidly than ever before.