Fitce 2023, Florida market and promotion of the Italian products in the U.S.
On January 25, 2023, at 3 p.m., Federitaly, the Federation established to protect, promote and enhance “Made in Italy” and Italian companies worldwide, in collaboration with M. Ro Business Cooperation & Innovation Center, will hold a webinar, broadcast free online on Federitaly’s social pages, dedicated to the attractiveness of Italian excellence in the Florida market, the success of the seventh edition of Fitce, the Florida International Trade and Cultural Expo, the important international event attended by companies from all over the world and authoritative experts in international trade, and the launch of the 100% Made in Italy brand, which uses a platform in blockchain technology on which all the information related to the product and the company is deposited, as well as the salient steps of the certification process. After greetings from Samuil Buschkin, Federitaly’s U.S. Delegate, online participants include Romina Nicoletti, CEO of the M. Ro Business Cooperation & Innovation Center and Italian delegate of the Florida International Trade and Cultural Expo, Enrica Maggi, of FederItaly Foreign Delegations Coordination, Lamberto Scorzino, FederItaly National Secretary, and Giordano Guerrieri, Ceo of Finera, introduced by Ilaria Salonna, a member of Federitaly’s Bureau and head of the Federation’s online events, and moderated by journalist Domenico Letizia, an expert in geopolitics and foreign markets.
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The seventh Fitce, the Florida International Trade and Culture Expo, took place last October 19 and 20 in Florida, a relevant event with an international character in which local and international companies and exhibitors participated. Fitce is increasingly becoming a true “universal exposition” during which businesses have the opportunity to come into direct contact with many leading government representatives and export industry experts. In 2022, M.Ro Business Cooperation & Innovation Center together with Ficte presented the first edition of the Italian Delegation Made In Italy pavilion. It was attended by 1588 participants including 250 exhibitors and over 100 speakers on the topics of international trade, international investment and culture. The Italian Delegation Made in Italy was the largest and most important delegation at the Expo.
The online event aims to promote the Florida market and the importance of the Florida International Trade and Cultural Expo for the growth of Made in Italy in North America. The important synergy initiated by Romina Nicoletti, CEO of the M.Ro Business Cooperation & Innovation Center, has allowed to reap a great result also for the 2023 Florida International Trade and Cultural Expo event, receiving praise and concrete appreciation from the Consulate General of Italy in Miami, Consul Cristiano Musillo, Angelo Bocchi, Director of the Italian Trade Agency in Miami and attracting the interest of Federitaly. Moreover, there are numerous financial incentives for companies that intend to operate in certain industries and position their business in certain areas within the American state. An additional advantage is the absence of income taxation for individuals, which makes Florida an ideal location for all employees, and the desire to want to buy and consume certified and authentic Italian products grows for the Florida consumer. A market that also becomes particularly important because of the collective trademark “Federitaly 100% Made in Italy,” which through a complex and innovative system of identified certification promotes and supports 100% Italian products. Thanks to the mark, product counterfeiting is systematically unfeasible since blockchain technology makes it possible to verify the validity of the mark, affixed to products, by scanning a Qrc that refers to the innovative platform, guaranteeing certainty about the product being purchased. Every domestic or foreign consumer will be able to have certainty that the product they are buying and on which the mark is affixed is truly “100% Made in Italy.”