Presentation of the “FederItaly 100% Made in Italy” Brand
On Feb. 15, a press conference was held to present the “Federitaly 100% Made in Italy” brand with the partnership of DFINITY FOUNDATION based on the Blockchain Project
The press conference, held at Palazzo Falletti in Via Panisperna 207, Rome, was moderated by the Editor-in-Chief of the newspaper “La Ragione,” Fulvio Giuliani.
Participating in the proceedings were Carlo Verdone, President of FEDERITALY; Lamberto Scorzino, National Secretary of FEDERITALY; Bruno Calabretta, Blockchain Development Manager of FEDERITALY; Dominic Williams, Founder, President and Chief Scientist of the Dfinity Foundation; Riccardo Coli, DFinity Chief of Staff; and Gianni Gruttadauria, head of the FONARCOM Promotion and Development Office.
“Certifying through technological innovation Made in Italy is a perfect exaltation of the Italian spirit as a guarantee of unparalleled quality, a reminder of what we are, to promote the centuries of history that represent Italian excellence in all its details. Embracing blockchain means embracing an extraordinary opportunity for the promotion of Italian-ness. With the 100% Made in Italy Mark we certify our country.”
During the proceedings, the DFINITY Foundation, a Swiss nonprofit organization committed to the development of the world’s leading decentralized blockchain (ICP – Internet Computer Protocol), announced an important partnership with FEDERITALY, the Italian nonprofit federation that protects, promotes and enhances “100% Made in Italy” products and businesses around the world.
FEDERITALY represents the interests of more than 7,000 companies, from local producers to world-renowned brands. Through the important partnership, Internet Computer’s blockchain will be used to ensure security, speed and trust for consumers who purchase products with the “Federitaly 100% Made in Italy” Brand.
“We are excited and proud to develop the benefits of our platform with FEDERITALY. The Federation operates globally, offering trust and transparency to consumers around the world, just as the Internet Computer blockchain brought the promise of a truly decentralized Internet to the masses, with the spread of a “world computer,” said Dominic Williams, Founder, President and Chief Scientist of the Dfinity Foundation. “The Federitaly 100% Made in Italy Mark is a unique opportunity to protect and promote our excellence worldwide. With a rigorous certification process (based on a double level of control) and blockchain technology, we guarantee seriousness and reliability to consumers and businesses. In collaboration with the DFinity Foundation, we have created an innovative and technologically advanced path to securely enhance and promote our excellence around the world,” relaunched Carlo Verdone, President of FEDERITALY. “FEDERITALY’s use of blockchain in its verification of products offers advantages for both consumers and Italian companies. Transparency is enhanced and the certification process is unchangeable once uploaded to the blockchain. This process ensures that products that have the “FederItaly 100% Made in Italy” Mark are authentic and verified,” further reiterates Bruno Calabretta, Blockchain Development Manager at Federitaly.
The platform presented at the press conference turns out to be a public, decentralized end-to-end blockchain and does not rely on a centralized cloud computing infrastructure. This means that consumers will not be affected by the disruption of centralized cloud services and will always be able to verify whether a product with the “FederItaly 100% Made in Italy” Trademark has really been made according to the specification of the Trademark. In addition, thanks to the collaboration with CIFA and FONARCOM, the focus on Made in Italy is further boosted through the use of innovative digital technologies. The project undertaken by FEDERITALY constitutes a great opportunity for the entire confederal system for the development and innovation of companies and the further enhancement of employment processes that the Fonarcom Interprofessional Fund will support with training projects that are fully financed and usable by the companies that are members of the Fund and FederItaly.
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Thanks to continuous synergies and constant dialogue with companies, Federitaly launches the “Federitaly 100% Made in Italy” collective trademark, which through an innovative validation system, promotes and supports 100% Italian products, in compliance with Law 166/09, Article 16. A qualified figure of a mark of origin is introduced that differs from the simple “Made in Italy” in that the mark is granted only after extensive controls, both documentary and in-person, through a company audit to check that the entire production process complies with the relevant regulations and the specification of the mark itself. The innovation is in the process of brand control and authenticity, which makes use of a platform in blockchain technology on which all information about the product and company is deposited, as well as the salient stages of the certification process. There can be no counterfeiting of the product, as blockchain technology makes it possible to verify the validity of the trademark affixed to products by scanning a QRC that links back to the innovative platform, guaranteeing certainty about the product being purchased. This Mark is awarded to Federitaly member companies only after a rigorous inspection process, which includes a double level of analysis: documentary and a full inspection of the production process to ensure that it meets the high standards of the “FederItaly 100% Made In Italy” initiative. Obtaining the “Federitaly 100% Made in Italy” Mark requires dedication, commitment and a deep passion for quality. Companies must undergo a comprehensive inspection of their production process, ensuring that all materials and processes originate in Italy. This rigorous process is designed to protect the integrity of the “FederItaly 100% Made In Italy” brand and provide consumers with the security they deserve. The information contained in the certificate is securely stored in a Smart Contract on ICP’s blockchain, also known as Canister. This smart contract ensures that the information cannot be altered or tampered with. Consumers can access the certificate through a decentralized website, which interacts with the Canister and retrieves the information for the consumer. The “FederItaly 100% Made In Italy” Mark offers a wide range of benefits for both consumers and businesses. For consumers, it provides a reliable and easy way to verify the authenticity of Made in Italy products. The use of blockchain technology ensures that information cannot be altered or tampered with, providing consumers with the security they need to make informed purchasing decisions. For companies, the Mark is a symbol of pride and quality, testifying to their commitment to making products of excellence, using totally Italian raw materials and manufacturing processes. FederItaly thanks to its Foreign Delegations present in 20 nations around the world will promote with special initiatives the “FederItaly 100% made in Italy” certified products. The “FederItaly 100% Made In Italy” Mark on ICP’s blockchain is a revolution in verifying the authenticity and origin of products. By storing certificate information on the blockchain, it ensures that consumers can trust the information received and are guaranteed with a high-quality product that truly represents the values of Italian craftsmanship. Moreover, it exhibits a company’s commitment to quality and their pride and passion in producing high-quality products using Italian materials and processes. With the initiative promoted by FederItaly, and the synergy initiated with the Dfinity Foundation, consumers can be confident in the products they buy and know that they are getting the best of 100% Made in Italy. A revolution for Italian excellence and for the production processes of our industrial system.