A Diamond for Italy: the digital dream of Adriano Ippoliti is a reality for Made in Italy
The Abruzzo-based founder and creator of digital TV: “A platform that is also an ecosystem of information for businesses and the territory. Goal 2023: youth training in schools.”
A diamond for Italy and for Italians, wherever they live or are. In the heart of the Val Vibrata, in the Abruzzo region that has sent so many of its children around the world, beats the heart of Diamante TV, which is a project rooted in time, dating back to 2009, and in 15 years it has been consolidated and enriched with resources, tools and potential to pursue a very simple goal: to become the largest showcase of Italians in the world. To realize projects, one must have the ability to dream and imagine them, and Adriano Ippoliti, founder, heart and soul of the platform that aims to become the crossroads of Italians between Italy and the rest of the globe, belongs to the category of people who like to dream and fuel their dreams with courage and commitment. It took a great vision to envision a bridge between Italy, the Great Beauty made of art, culture and heritage, and its many, many children scattered across the five continents for generations, with the inexhaustible mine of Made in Italy acting as engine and mine. The project of Ippoliti, who was recently honored in Zurich for his commitment and work to promote Italian brands and who has offices scattered from Colonnella, Abruzzo, to Zurich, Madrid, Montreal, Miami, Buenos Aires and Melbourne, is a language that speaks to the past, to recover the tradition and origins of our country and its many excellences, and declines to the future, to involve and capture young people from abroad who have the desire and desire to take the reverse path to that of their fathers and grandfathers, toward the land that gave them their origins, heart and soul.
“We want to be a bridge of communication between Italy and Italians, a project based on digital and streaming that appeals to all those who love our country. That is why our platform was designed and built to be 100 percent multilingual, to be open to all languages and cultures that cross and mix with ours. Our television and content is not ententairtment, it does not have the nature or the goals. It is education and promotion of the Italian territory, culture and heritage through modern, wide-ranging and broad-minded marketing.”
Italian excellencies on exhibition in Zurich: what a success!
Adriano Ippoliti is a modern entrepreneur who was literally a self-made man. He started from Switzerland, when he was still a young boy and like so many other Italians who had emigrated to seek their fortune across the border, and passing through a hundred trades and a thousand experiences, he distilled the ability to imagine a digital and valuable bridge between Italy and its millions of children, scattered everywhere. Another Italy that has hundreds of millions of inhabitants: a different way to look at our country that uniting all its “Italic” members would make almost three-fourths of the population of the whole of Europe.
“It is estimated that there are about 250 million Italics in the world, a fundamental asset for the future of our country. Such a vast asset of potential customers who do not return to the motherland only for tourism, but precisely to interact with its resources and businesses. We can say that Diamante TV is an ecosystem that through the E-commerce of products and tourism, in the B2B sphere, can agglomerate and give propulsion to the archipelago of microenterprises that are the lintel and backbone of the Italian productive fabric. Italy’s strength is contained in its small production realities as well as out of eight thousand municipalities, five thousand have less than 5,000 inhabitants: the great Italian strength is the strength of the small that dreams and thinks big, putting to use its qualities and skills recognized everywhere in the world.”
The challenge is mapped out, and the goals of a project that has started from afar and walked unhurriedly, yet relentlessly, are already outlined for the coming year.
“Schools and businesses in the area will be the popularizing and educational cor business of our platform in 2023. We will reach out to young people and entrepreneurs to transmit and root a digital business model that combines technology, know-how and tradition. To help our craftsmanship keep up with the pace of the modern market and its competitiveness, as well as to help young people on the path of growth that leads them to choose to stay and not emigrate, to make their contribution for this country. In our country there is a complete lack of entrepreneurial culture in schools, the culture of personal growth that helps young people make the decisions, right or wrong, that allow them to pursue their dreams without feeling humiliated or mocked by the society in which they live. All the great brands were, in their early days, workshop artisans, and remembering how they became great, as this country has become great, is a necessary path to recovering our past and building a solid foundation for the future.”
In your case, private enterprise is engaged in filling historical gaps that politics has largely failed to address. Indeed, in many cases it has exacerbated them.
“Italy is constantly living in a bell jar that, instead of protecting, continues to weaken society. We live in a country where there is always a lot of talk, even too much, about innovation, excellence, art, culture, tourism, but the truth is that the Italian system has never shown a constructive interest in sustainable business development and has never properly invested in human capital. There is a lack of long-term vision, a lack of leadership, a lack of behaviors that set an example for new generations. Politics, in all these years, has not had the courage to have a deep vision and horizon, preferring short-range and short-breath operations that have burned projects and people, instead of enhancing them.”
The sketch of your facility seems to be built on ancient roots, established traditions, and an eye and mind turned to the future.
“We are a very flexible, innovative company that experiments every day and is continuously on the piece. We are breaking the mold of the industry in that we are contextualizing models and strategies that belonged to different industries, What is happening today in the digital publishing/audiovisual world revolution, we have already experienced and thus allows us to continuously play ahead . For years we worked in anonymity while now we are attracting the attention of both private investors and investment funds. This gives us great pleasure and confirms that we are doing well. So what sets us apart is definitely the know-how, the management team and the way we are approaching the market, we are creating a new entrepreneurial ecosystem that will finally allow us to make a living from art, culture, entertainment, tourism and much more, scaling individual sectors globally.”
NUMBERS
6 million with citizenship
50 million without citizenship
250 million second-, third-, and fourth-generation Italian-descendants
25 experts and six offices on 3 continents
147 countries in the network’s network
25 million people as audience base in the world
Diamante TV Links: https://www.diamante.live/