{"id":109650,"date":"2021-06-26T00:32:43","date_gmt":"2021-06-26T00:32:43","guid":{"rendered":"https:\/\/swissfederalism.ch\/social-network-social-media-ci-sara-molta-piu-svizzera\/"},"modified":"2021-06-30T07:31:42","modified_gmt":"2021-06-30T07:31:42","slug":"social-networking-social-media-there-will-be-a-lot-more-switzerland","status":"publish","type":"post","link":"https:\/\/swissfederalism.ch\/en\/social-networking-social-media-there-will-be-a-lot-more-switzerland\/","title":{"rendered":"Social networking & social media: there will be a lot more Switzerland…"},"content":{"rendered":"

Social networking & social media: there will be a lot more Switzerland…<\/h1>\n

A new audiovisual center is to be set up in the Federal Chancellery as part of a three-stage strategy that will also provide 14 additional jobs<\/em><\/h3>\n

The information habits and expectations of the population are changing, a development which is taken into account in the Social Media Strategy adopted by the Federal Council on 12 May 2021.
\nAt its meeting on 23 June, the Federal Council took note of the increased personnel requirements for the implementation of the Strategy and allocated the necessary resources.
\nIt also decided to set up an audiovisual center at the Federal Chancellery, which will provide services to the Federal Council and the departments.
\nTo date, the Federal Administration has not made any systematic use of social media. This was the finding of the Management Committee of the National Council (CdG-N) in its report of October 15, 2019 “Public relations activities of the Confederation”.
\nIt had recommended that the Federal Council consider the strategic orientation of the use of social media, clarify what their potential was for the public relations activities of the Confederation as well as examine the advisability of creating an audiovisual center.
\nThe report of the CGN was the starting point for the social media strategy approved today by the Federal Council.<\/p>\n

Strategie soziale Medien<\/a>
\n<\/strong>Soziale Medien – Leitlinien<\/a><\/strong><\/p>\n

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A MacIntosh computer in an office environment<\/figcaption><\/figure>\n

A trio of objectives to be taken care of, including two for the Government and the Departments<\/h4>\n

With the Strategy, the Federal Council pursues three objectives; the first two concern the Government and the Departments.
\nFirstly, their presence in the social media should help to inform those who are difficult to reach through other channels about the most important objects, activities and decisions. This is done with objective presentations and within the framework of the information mandate.
\nSecond, the Federal Council and departments should exploit the potential of audiovisual formats for their activities, which are often perceived as complex.
\nThe third goal is for the Federal Council as a college to make greater use of social media to communicate on its key issues at home and abroad.
\nTo fulfill these goals, the Federal Council will set up an audiovisual center at the Federal Chancellery that will provide services to the Federal Council, its members, and the general secretariats of the departments and produce content on important political objects for use on social media.
\nIn addition to the existing channels on YouTube and Twitter (via the Federal Council spokesman), the Federal Council would like to address new target groups in a further phase.<\/p>\n

Strat\u00e9gie “M\u00e9dias sociaux”<\/a>
\nM\u00e9dias sociaux – Lignes directrices<\/a><\/strong><\/p>\n